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Other Liability Issues Facing E-Health
E-health companies often seek to generate revenue through advertising, the referral of professional services, or the sale of products. Such companies should be concerned about breaches of confidentiality by advertisers on their site, federal and state laws prohibiting self-referrals and kickbacks, and Federal Trade Commission regulation over diagnostic products deemed regulated medical devices. Consideration should also be given to obtaining the approval of third party companies such as eTrust for the revenue generation portion of an e-health company’s website.
