Ideology is a word that sociologists use to refer to the world views, beliefs, and common sense ways of thinking that are normal in a society or culture. So, ideological racism is a kind of racism that colors and manifests in those things. It refers to world views, beliefs, and common sense ideas that are rooted in racial stereotypes and biases. A troubling example is the fact that many people in American society, regardless of their race, believe that white and light skinned people are more intelligent than dark-skinned people and superior in a variety of other ways.
Historically, this particular form of ideological racism supported and justified the building of European colonial empires and U.S. imperialism through the unjust acquisition of land, people, and resources around the world. Today, some common ideological forms of racism include the belief that Black women are sexually promiscuous, that Latina women are “fiery” or “hot-tempered,” and that black men and boys are criminally oriented. This form of racism has a negative impact on people of color as a whole because it works to deny them access to and/or success within education and the professional world, and subjects them to heightened police surveillance, harassment, and violence, among other negative outcomes.